Brainstorming your designs – Have you exhausted all the opportunities?

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Innovation in software design can be structured.

It’s about understanding business and user needs, both explicit or implicit, and then brainstorming all the different design opportunities. Once you are completely exhausted, you will hopefully come to the ‘essence’. An ah-ha moment will leave you with the correct design framework. One that is based on a client(s)’ business context, techical framework and their personal preferences.

This Johnny Holland post sums it up well.

This entry was posted in Uncategorized and tagged , , by James Breeze. Bookmark the permalink.

About James Breeze

Objective Digital Holdings Pty Ltd has offices in Sydney (Objective Digital) and Singapore (Objective Asia). De-coding behavioural insights so your Customer Experiences are fantastic! Eye Tracking, CX, UX, Usability Testing, Shopper Research & Design Thinking across Australasia and South East Asia.

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