User testing with deaf and hearing impaired individuals

This month, I was fortunate enough to work with the National Relay Service (NRS) on a prototype of their new mobile application. The NRS is an Australian-wide telephone service for people who are deaf or have a hearing or speech impairment.

One example is the video relay service that allows culturally deaf people to use their own language – Auslan (Australian Sign Language) – to make a call to a hearing person.

Screenshot 2014-07-25 11.57.59

Talking to people is what I enjoy most about my job. However, getting the opportunity to talk with people who are deaf or have a hearing or speech impairment was a real highlight. I was fascinated watching these individuals and interpreters communicate in sign language. I even learnt a bit of Auslan myself.

It inspires me to see and hear how these people navigate the world. Things we take for granted – booking a hair appointment, calling the bank, organising a taxi – takes considerable planning by the individual. It was amazing to work with the NRS team to build a mobile app that gives NRS customers the opportunity to communicate in ways we take for granted.

Save time and money with Rapid Usability Tests

We have been having incredible success in 2014 with Rapid Usability Test Sprints with companies including PayPal, AMP, Amaysim & OPSM who run these usability tests regularly to mitigate risks and make informed design decisions. They iterate designs on various projects from mobile apps to transactional websites.

“Rapid UX Testing is a powerful method. It is cheap and produces results quicker than traditional methods. It is easy to incorporate rapid usability testing within tight project schedules and tight budgets.” 

Rapid Recruit, Research and Results. 

How do we do Rapid Usability Test Sprints?

While working in an agile environment, clients want to iteratively validate a concept or design. This requires customer engagement which to some people means time and money. With our Sprints the objective is to get quick feedback from real customers and put insights into actions… as quickly as within just 1 week turnaround!

We run the projects like a formal usability test, which includes:

  • Formal usability testing scripts that are signed off by the client
  • Clear recruitment brief is defined with fairly broad requirements
  • Formal lab setting with viewing from our special Brainstorming Room or live online with Adobe Connect.

In order to make it most effective we ensure that all relevant project team members come to the session and actively participate during and after each test. When they leave for the day most UI improvement decisions have been made and our summary report becomes a checklist of things that were agreed.

Here’s the steps to run a Rapid Usability Test Sprint

Step 1: Decide on what you want to test

Have a clear research objective!  Identify stimulus to test and no more then 3-5 areas of interest.

Stimulus. The best part about Rapid Usability Testing is that you can get started with just about any working (or non-working) products. For the test that we conducted the concept was rather high level with no working prototype to speak of. So we did the next best thing, mobile paper prototypes!

paper prototypes

Mobile app paper prototypes that were used for Agile UX concept testing.

 

 

 

 

 

 

 

 

 

Since the product is in its earliest stages it can literally be shaped by user expectations.

Areas of interest.  You must tailor the test based on the insights you want to gain.  For instance our client wanted to gauge the audience’s response to an unorthodox method of online shopping. We asked our client the following:

  • What user journey are you expecting to deliver positive business outcomes?
  • Which pages/features are of most interest?
  • Are there specific copy, navigation or UI elements we want feedback on?

Tasks were therefore created around navigation and customers filtering their search down to a specific product. This helped establish if the user journey was as smooth as intended.

Step 2: Quick, reliable resource for participants

As with any usability test you should have specific customer segments & demographics. With rapid turn times on recruitment that might mean they need to be fairly broad specs.  We use our Sydney Research Network platform to recruit people really, really quickly using social media. We’re talking about recruiting people even as quickly as 2 days before testing! If you like, we offer recruitment for your projects too.

Step 3: TEST!

The Rapid Usability Test for this particular mobile product was done with 5 or 6 people, individual sessions in our Eye Tracking test lab (or it could have been done in a spare room at our client’s office).

As with formal usability testing, a script is prepared that details each task. Keep tasks short and focused and test in about 45min sessions.

This video shows how eye tracking can be used on a mobile app.

We do find that eye tracking facilitates a richer Rapid Usability Test, as it allows the observers to see exactly where people are looking, or not looking, and why. It becomes very obvious when participants are having trouble getting through tasks, and validates learnings in order to begin making design decisions immediately.

Here’s 5 Rapid Usability Testing tips for the session

1. Introduce yourself and the purpose of the test: Say hello! Explain what is about to happen. It is important to stress to the participant, that the product is being tested, not them. Tell them they are being video recorded.

2. Keep it light: It is important to put the participant at ease in order to get honest feedback.  Crack a joke, be genuinely interested in the participant’s interests and have a genial approach.

3. Get them on your side: Allow participants to contribute to the product. Ask them what their solution would be to a certain issue or pain point they were having.

4. Try not to lead participants: It’s easy to get subjective about a product, especially if you are the creator!

Some leading and closed questions to avoid:

  • “Does the slowness of the application frustrate you?”
  • “Does the colour theme of the UI frustrate you?”
  • “Are you pausing because you are unable to figure out the navigation?”

Here are some open-ended questions that fit into almost every user interview:

  • What do you think?
  • How do you feel about using it this way?
  • What would you do next?
  • How would you expect it to work?

Participants open up with interesting points of view when questioned in this manner. It is also important to use silence effectively during interviews. Silence is a powerful tool that naturally prompts the interviewee to fill the void.

5. For Rapid UX Testing it is imperative that stakeholders watch and participate in vigorous discussion: It always helps when people who are involved with the product development are invited to watch tests. Not only can they provide recommendations or ‘tweaks’ between sessions (instead of after the fact), but the result is almost always a more understanding development & business team who will make key decisions soon after the testing. It also means you don’t need to write a long report that few people take the time to read. They already know what needs fixing!

Here’s some tips for effective Rapid Usability Testing observation:

  • Do a dry run with stimulus, discussion guide and technical set up
  • Ensure observers have clear audio and can see the participants face and hand movements
  • Print our key screens of interest and draw on them
  • Use a white board to sketch solutions to UI issues
  • Use Postit notes to jot down findings
  • Encourage discussion
  • After each session run a brief discussion of key findings
  • At the end of the day summarise the findings and, more importantly, the key updates that will be made.
Design Room_with Whitewall

Objective Digital’s King St. Wharf Research Hub – design room with whitewall.

All said and done, Rapid Usability Test Sprints are very flexible. There is no perfect way
of doing it. The heart of the matter is to get quick insights from real people, providing validated learnings for Rapid Results.

Rapid Recruit, Research and Results. 

10 tips for online form design

The use of mobiles is continuing to grow, yet we still see a significant amount of online forms and applications that still make it hard for users to quickly and easily complete forms. Let’s face it, no-one really enjoys filling out an online form, so here a few tips to help reduce errors and increase form efficiency.

1. Inline Validation - Provides real time feedback as users enter data on individual form fields. Once focus is removed from each field a notification, generally a small green check mark next to the field is displayed.

Mint  Inline Validation

 

 

 

 

 

 

2. Specify Input type By specifying input type you restrict input to only the required input format. For e.g. if a phone number is required ensure the numerical keypad shows when numerical form field is activated. To further reduce errors introduce input masks to automatically dismiss any non-numerical input such as a dash, space or full-stop. Make sure the numerical keypad remains active when a user moves between phone number inputs such as area code to main number entry.

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3. Feedback Some stages on forms take time to process such as calculations, uploads or submissions. Be sure to provide system feedback to the user when actions are being processed. Disable the submit once it has been clicked to avoid multiple form
submissions.

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4. Increase size and vertically align labels Mobile screen sizes are small enough as it is. Consideration needs to be given to the context in which they are used. The size of form fields should be maximised to screen width and kept in a vertical format. By keeping fields vertical you reduce the fixation rate and keep users working in one visual direction.

Top-aligned-mobile-labels

5. Stop password masking Let’s stop making it harder by showing bullet points when entering passwords. Whilst security concerns have been raised in the past, I’d prefer optimum usability over the minimal security risks, if any. Alternatively, include the option for users to hide password by tapping on a show/hide icon.

hidepass4   show-hide-password

6. Don’t use Inline Labels Labels placed inside form fields (inline labels) are widespread and often used in mobile design. Inline labels have a place, but be careful where and when they are used. An exception can be for a sign-in form, where a user is performing a familiar task such as username or email address. If the information required is unique or performed infrequently, place labels above each form field so users can identify required information easily.

in field labels

 

 

 

 

 

 

 

7. Language Keep it simple and remove the jargon. Consider first time users to your product or service by using succinct informative language. Remember your users might not necessarily be using the same language as internal business and marketing teams.

8. Error Messaging If errors are made, ensure users knows where on the form the error is and how to fix it. Inline validation error messaging can also increase form efficiency letting users know an error is made immediately. Increase accessibility by including an icon (e.g. ‘x’ or ‘!’) as well as red visual elements. This way you’re not dependant on colour in perceiving errors.

Mint  Error Field

 

 

 

 

9. Reduce requirements Try and minimise the required fields within any form or application. Consider what fields are absolutely necessary and remove the rest. Another way of reducing input for users is to use default information where possible. Information often used such as email addresses and the current date could be selected by default thus giving users one less task to complete.

10. Time and Place Form field requirements also have a time and place, and the placement of requirements can have a significant impact on form completion. Through research sessions conducted in the Objective Digital lab we have seen frustration from users when personal information such as email addresses and phone numbers are being asked for much too early in a form process, resulting in users hesitating and often not continuing with the form process. The thought of marketing or sales teams contacting customers who are simply retrieving quotes or inquiring about services can cause users to hesitate and often exit the process.

Myles Clemones
UX Consultant

Portable eye tracking – Tobii Glasses 2

Tobii has recently announced the release of their new mobile eye-tracking glasses – Tobii Glasses 2!

Tobii Glasses 2 reveal what a person is looking at while they are engaged with real world environments and in other activities. They are the successor of the original Tobii Glasses, but come with a whole range of boastful upgrades to solidify their place as the future of mobile eye-tracking.

Buy Tobii Glasses 2

Tobii Glasses 2 Eye Tracker available in Singapore soon!

The glasses only weigh a tiny 45 grams and come with an upgraded wide angle HD scene camera and clear rims for optimal viewing. A new wireless feature allows for remote LIVE viewing so that others can instantly view what the user sees! With Binocular eye-tracking for improved accuracy and 1920×1080 pixel scene recordings, this new piece of technology will be in high demand as researchers discover more and more ways to use the technology in innovative ways.

 

New in Tobii Glasses 2 eye tracker

Live view — allows researchers to see exactly what a person is looking at, wirelessly and in real time. Gain immediate and actionable insights to tailor your retrospective interview prompts.

True view — provides complete freedom of viewing for the wearer thanks to the wide-angle HD scene camera and four eye cameras in a thin frame. Secure valid research by accommodating peripheral vision and natural viewing behavior.

Flexible mapping tool — significantly reduces time for coding videos. Efficiently aggregate and process data from multiple test participants for specific study objects. No more IR markers!

Lightweight, unobtrusive design — feels like a regular pair of sports glasses at only 45 grams. Give participants maximum freedom of movement to behave naturally.

Here’s a recent webinar from Tobii on Tobii Glasses 2 eye tracker

An Objective Consideration of Signatures and Forgery

Yesterday, I was fortunate enough to be able to attend the 3rd Next Bank Asia conference in Singapore. There was a lot of discussion about the future of banking customer experience and the need for simpler banking solutions.

One topic of current interest is the ongoing use of signatures as a form of identity in banking contexts. Brett King, CEO of Moven – a mobile banking startup, proclaims in a blog post that signatures are no longer an effective form of identification.

My PhD research is in cognitive-behavioural forensics  with a focus on signature forgery. We use eye-tracking, handwriting kinematics and questionnaires to gain insight into the signature forgery process. There are a few points about signatures and their portrayal that I believe are worthy of mention.

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Signature Forgery Research in Melbourne

It is important to understand just how relevant signatures are today. Try and remember just how many times you have signed something in the last month. Then multiply that by 12 to gauge how many things you have signed in the last year.  Understand that almost entire populations of people are doing the same thing! Signatures are VERY numerous and it’s a misconception to believe that they are fading away. In fact, there currently exists little, to no substantial  evidence that can statistically quantify this ‘dying’ of signatures. Claims about signatures fading appear to be fuelled by instances of medium to large sized companies shifting to other means of verification.

pin

Signatures are considered a behavioural biometric that we rely on for proof of identity. Unlike that of DNA, retinal patterns or finger prints, they are subject to change from day to day. It is this variability that has made signatures such an interesting and unique form of identification.

inconsistency

Because signatures are physically produced and can vary physically, they can also be forged. Evidence from studies have shown there are a few ways in which to improve the difficulty with which your signature can be copied. These include increasing the complexity of your signature by adding more line intersections and turning points, incorporating atypical line directions and angles, preferably making your signature illegible and being physically consistent when you write it! However, properly forging signatures is not as easy as you might believe. There are many established typical tell-tale signs of a forgery, which are difficult for forgers to avoid and relatively easy to detect.

I was having a chat with Louise Long from NAB and she mentioned some work she had been assigned involved checking the signatures produced in the bank (for verification purposes). The process of checking signatures for verification purposes is one that also occurs everyday in places like stores and banks. However, the process of verifying signatures is much more complicated that people assume, particularly without a fundamental understanding of the theory underpinning signatures and their examination. One useful tip is that there tends to be a trade-off between line quality and spatial quality when someone forgers a signature. This means that line tremor (or poor line quality) can therefore be used as an indicator of a forgery. However, this is not always the case, and that’s why signature examination can be such a difficult task!

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Line quality difference typical of signature forgeries

It should be noted that only professional signature examiners called forensic document examiners are properly qualified to provide opinions about the proposition that a signature is the process of a forgery, or not. So if your working at a bank or supermarket and are unsure whether two signatures ‘match’, don’t feel bad if its difficult to determine – remember, signatures are usually quite physically variable! This is why when a dispute arises, handwriting experts are usually called upon.

q and s

Often when people talk about signatures, broad statements attempting to explain a magnitude of issues are asserted without consideration of finer points. A distinctions between signatures’ effectiveness as a form of proof of identity and signatures’ convenience as a form of proof of identity (from a user experience point of view) should be made. In addition, the security behind signing verses other forms of verification is again a separate topic.

Without going into too much detail about the reasons why signatures are still so widely used today (such as convenience and technological infrastructure), it could be argued that perhaps signatures will eventually one day be replaced (in most contexts) by more robust biometrics that are not susceptible to variation. All factors considered, signatures are probably still the best forms of identification we currently have access to. If they weren’t, we probably wouldn’t be using them so readily. Although, there are examples of companies and institutions making innovative movements, such as the shift toward the use of pins instead of signatures (e.g. see Commonwealth bank), this is a very minute percentage of signings when considered on a global scale.

It also shouldn’t be overlooked that unlike signatures, pins can be forgotten and pins can also be stolen. So for now, if you’ve ever been worried about the security of your signature, the least you can do is attempt to make it more forge-proof (for more information, see my other post on how to protect your signature against forgery).

For further insight about what the future might hold for signatures, I’d recommend reading Developments in Handwriting and Signature Identification in the Digital Age

Objective Asia presents at Next Bank Asia Singapore 2014 (NBASG14)

Yesterday, James Breeze; CEO and founder of and Objective Asia and Objective Digital gave a presentation on the concept of ‘build’ with a focus a on user experience at the Next Bank Asia conference 2014 in Singapore.

James Breeze Objective Digital from NextBank on Vimeo.

James presented on the importance of customer experience, with emphasis that Asia should continue to build and develop their customer experiences in this rapidly changing world.
James gave some key examples of how eye-tracking greatly enhances the quality of customer experience research, particularly when that research can be conducted in store using portable eye-tracking glasses, or data is provided to clients in real-time during user testing for immediate integration.

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Objective Asia also flexed some of their latest Tobii eye-tracking set-ups at the conference, which allow for eye-tracking of mobile and tablet users – the emerging leading platforms since the home PC, and of which now give even the laptop a run for its money.

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Given the worldwide shifts toward ‘mobile banking’, a large amount of interest was generated, as the banks are now understanding the importance of high-level customer experience research.

Objective Asia continues to build new relationships and enhance existing relationships in Asia and remains an active player in helping maintain a high-level standard of customer experience in this world of technological change.

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Special thanks to NBASG14, well done James Breeze and congratulations Objective Asia!

Mobile Banking: Who has improved app usability and, surprisingly, how many haven’t

Seventy three percent of Australians aged 15-65 own a smartphone. 65% used their smartphone everyday over the past week and 77% don’t leave the home without their device. With the rise of mobile usage it’s no wonder some of Australia’s leading banks are now making the mobile customer experience a priority (Frost & Sullivan Australian Mobile Device Usage Trends 2013).

However, since releasing our incredibly popular mobile banking app usability white paper in August 2013, it is surprising to see how little has changed in the Australian mobile banking app market!

The CommBank mobile banking app is one banking application leading the way in not only giving customers the ability to manage their finances while on the go, but helping users in making it a usable, seamless, easy and quick process. Here are some of the reasons why:

1. Optional Transfers Customers have the option to make payments to a friend via Facebook, mobile number or their friend’s email address through the CommBank app. All the recipient needs is an Australian BSB and account number. Existing Commonwealth Bank customers will receive the funds directly into their account. Ensuring no-one is left out, anyone who is not a Commonwealth Bank customer will receive a text notification and a code from the sender to retrieve funds.

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CommBank’s mobile banking app, transfers, May 2014

2. On-the-Go payments using NFC or PayTag CommBank has been one of the fastest movers on allowing customers to pay on-the-go using either NFC (near field communication) or their recently introduced PayTag technology. A PayTag will cost customers $2.99 and sticks to the back of the mobile phone, working just like a credit card for tap-and-go payments. The PayTag is simple to install using on screen instructions, and is used by just tapping your phone as you would with a credit card.

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PayTag for iPhones

3. Cards Top-Up Easily top your cards up while on the go. This is a particularly useful feature when using travel cards and need to quickly access accounts to transfer money to your Commonwealth Bank travel cards all in one place within the app. Once navigated to the “top up” feature, large credit card images are visually displayed on screen accompanied by a large “top up” button where customers can simply “top up” from one card to another.

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CommBank’s Card Top-up, May 2014

4. Transfer between accounts Vertical scrolling wheel to select accounts for transfer ensuring there is minimal user input to complete the task. Only relevant information is visible on screen keeping design minimal, user friendly and removing the possibilities for user errors or confusion.

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Transfer between accounts, May 2014

5. Usability and overall user experience The most common tasks performed by users are now visible with a clear call to action on the launch screen. As users have limited time and generally be on-the-go, it is important to consider the context in which the mobile app is used. CommBank does a nice job of bringing these common tasks like account transfers, payments and tap and pay forward for their customers, whilst still keeping all app functions easily accessible through the main hamburger menu (top right).

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Launch Screen (left) and Navigation (right), May 2014

The mobile payment space may have started out somewhat slower than expected from Australia’s leading banks, however, with the ever-increasing rise in mobile use, together with customers demanding quick and usable payment solutions this is sure to change. This is evident with many of Australia’s leading banks currently releasing and/or testing new mobile payment solutions for their customers. The examples provided show CommBank leading the way with updated features and usability making everyday tasks easier for their customers.

It has never been more important to be considering the user experience of the product by researching and testing new solutions and designs with customers to evaluate how, when and why they may or may not use their mobiles for payment and everyday banking.

Providing customers with an accessible, easy and useful mobile payment experience can go a long way in, not only ensuring they continue to use it, but that they will be one of your strongest advocates.

So do you have a product or service you want to put in front of your customers? Find out about all your usability testing options and contact us for a quote!

Myles Clemones – UX Consultant

Sydney Research Network – Objective’s in-house recruitment agency

We welcome Michelle Brandwood, who joins us as Recruiting Manager. Objective Digital’s in-house recruitment agency, Sydney Research Network, lists well over 2000 participants allowing for rapid and efficient recruitment of participants based on demographic and lifestyle segmentation criteria. Recruitment being an in-house activity ensures a rigid process of quality management by ensuring a fresh source of participants for market research; not relying on single existing database.

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Michelle Brandwood, Recruitment Manager at Sydney Research Network

Omni-Channeling & Coffee

Omni-Channeling & Coffee – Takeaways from POPAI Professional Development breakfast seminar

On Tuesday (4th March), the Objective Digital team woke up early to attended POPAI’s latest seminar in its Professional Development series. Nick Salem – the ANZ Retail and Commerce Leader for IBM – revealed the high-level findings and insights from the IBM Institute for Business Value Global Consumer Study. While Zita Watkins (Marketing Manager at Active Display Group) told of her German adventures to the 2014 Euro-shop trade fair in Dusseldorf, and visits to other innovative retail stores around Berlin.

 IBM Global consumer study

The latest IBM Global consumer study – Greater Expectations – Consumers are asking for tomorrow, today – looked at consumer trends around the world and the new retail era. Advances in technology are changing the way customers shop for and purchase products, in turn, setting omni-channel expectations by digital-savvy shoppers. The survey identified the 5 key capabilities that shoppers expect from today’s retailers:

  • Price consistency across shopping channels
  • Ability to ship items that are out of stock in the store directly to the home
  • Option to track the status of an order
  • Consistent product assortment across channels
  • Ability to return online purchases in the store

These findings have been in par with previous research conducted by Objective Digital. The Objective Digital Mobile Grocery App review found consumers wanting product information, price and availability to be made available on mobile grocery apps to allow them to make equivalent informed decisions, as if they were shopping in-store. Ultimately, the ability of retailers to meet the needs (including the digital needs) of their customers becomes the deciding factor for where consumer’s want to shop.

 Euro-shop trade fair & other innovative retail experiences

The remainder of the seminar was dedicated to the latest industry insights direct from Euro-shop trade fair 2014 and other innovative retail experiences around Berlin. One trend that resonated through many innovative retail stores was the blending of retail and cafes. It seems many European grocery and non-grocery retails are starting to appreciate the benefits of setting up full-size coffee shops in their stores, adding a new dimension to the retail experience. The result is a mix of shopping and social interaction; encourage more traffic and longer visits. 

Microsoft’s “Digital Eatery” in Berlin, for example, is a café-showroom, which offers customers the chance to test out Microsoft gadgets while getting a taste of locally sourced food. Customers can’t purchase any products, but rather test Microsoft hardware and software onsite, in one of their themed areas – “at home”, “en route”, “in the office”, and “music lounge”. It’s a way for Microsoft to begin exchanging dialogue with their customers and understand how customers use their products within the context of their environment. 

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The idea of blending two different experiences, with a focus that extends beyond retail products is starting to take hold in Australian retail stores. The Woolworths concept store in Woolloomooloo incorporates a café area with bookshleves in the middle of the grocery store. Other new initiatives also includes a beauty bar and full time professional beauty consultants in its Town Hall Store. 

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Cultural Kings provides another example of adding an innovative dimension to the retail experience. World famous for its street wear and apparel, it also claims to offer its customers the “freshest shopping experience”. Retail stores regularly have DJs playing live music in-store and offer an in-store barbershop. The store doesn’t take appointments, but encourages customers to grab a ticket and wait for their turn. With a whole room of the latest fashion covering each wall of the store, it’s a clever way to get customers to browse whilst they wait. 

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In today’s competitive markets, it is imperative that retailers shift their strategic focus and harness new opportunities to serve their customers in ways that go beyond the traditional exchange of goods.

 How can Objective Digital help design your customer’s experience?

 

Eye Tracker Sales, Rental, Training and Consulting in South East Asia

Objective Eye Tracking has been formally been signed up as a reseller for Tobii Eye Tracking SE ASIA!

Please email jbreeze@objectiveeyetracking.com for assistance or call +65 8201 7285.

Objective Eye Tracking Asia

Buy eye tracker in these SE Asia countries

Visit our International websites! We offer sales, training, support and consulting across SE Asia in areas including eye tracking in:

  • Digital
  • Mobile
  • Website
  • Shopper Research
  • Marketing
  • Retail
  • Driving
  • Advertising.

Eye Tracker in Australia and New Zealand –  Sydney, Melbourne, Brisbane, Auckland, Wellington – http://www.objectiveeyetracking.com/

Eye Tracker in Singapore – http://www.objectiveeyetracking.com/

Eye Tracker in Philippines – http://www.objectiveeyetracking.com/ph/

Eye Tracker in Indonesia – www.objectiveeyetracking.co.id

Eye Tracker in Malaysia – http://www.objectiveeyetracking.com.my/

Eye Tracker in Vietnam – http://www.objectiveeyetracking.com.vn/

Eye Tracker in Thailand – http://www.objectiveeyetracking.com/th/

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