Understanding Usability

People who think that operating an eye tracker is hard, time consuming and requires lots of technical understanding are wrong.

If you can drive a usability testing tool like Morae or Silverback; or if you can drive a design program, then you can use eye tracking software. If you can create an online survey or roll out a social network you can use eye tracking software. So long as it it a Tobii eye tracker.

Here's two training videos on the Tobii Studio software:

If you want to use one at our EyeTrackLab for the day, let us know by emailing jbreeze@objectivedigital.com.

Of course, it is important that you have experience in usability test facilitation and setting up great research projects!

Visit our website for more user experience FAQs