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April 28, 2011
 

Next social media training course is upon us!

Social Media as a business tool - Filling up fast!

17 May 2011, 9.30am - 4.30pm. Level 10, 220 George Street, Sydney NSW 2000

$595 + gst (lunch provided)

Social interaction is one of the key areas driving the take up of the Internet in today’s society. As a result, there has been an explosion in the number of social networks that consumers can get involved in, with names like Facebook, Twitter, LinkedIn, Slideshare and YouTube all instantly recognisable commodities. While most people now know what these social networking applications are, leveraging the opportunities they offer, especially in a business or enterprise sense, is something that most are struggling with at this point in time.

This social media training workshop will aim to explore the potential that some of these applications have in improving customer support, market research, brand management, collaboration, marketing and business development.

This course is suitable for anyone, at any level who is in a position, or wants to be in a position to promote their business via social channels.

You will have the opportunity to hear case studies, and more importantly, set up your own profiles on these sites, or to expand on the profiles and interactions you have already established. In doing so, you will learn:

•    What the tools are
•    How each can be used
•    What specific business processes can leverage social networks
•    How to convince your boss of its value
•    How to manage social networking
**All attendees are advised to bring laptops. 

Here are some quotes from previous social media training workshops that James has run:

“Excellent presentation and a lot to take back to work”
“I have now entered the twitterverse”
“Very hands-on and lots of great ideas”
“Lots of tips and stuff to think about. Great job!”
“Practical demonstration of Web 2.0 tools”
 
Book social media training now by emailing jbreeze@ObjectiveDigital.com

 

Filed under  //   social media   training  
Posted by Objective Digital 

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June 28, 2010
 

OD FAQs | Can you run all our social media for us?

We can help you with your social media strategy, set up the sites with some initial content and mentor you along the way.

Setting social media up, is reasonably easy:

  • Research your market
  • Choose your social networks
  • Get some designs done
  • Determine key words and content topics
  • Create some initial content or reuse existing
  • Connect the networks with each other and with your other marketing communications (e.g. website)

The challenge begins, when clients realise:

  1. Who is going to create content ongoing?
  2. How much content do we need ongoing?
  3. How often do we need to update content?
  4. How many resources do we need to handle this?

My response is:

  1. Who is going to have conversations and create compelling content?
  2. What are your customers interested in?
  3. How often do your customers want to talk to you?
  4. I have no idea, depends on how much you engage with people.

Your requirement for resources to manage social media will increase as soon as you start. The best way to overcome the exponential increase in resource requirement is to share the load around the organisation. Staff with different skills and interests, can help you cope with different situations, such as:

  • geography and time zones
  • customer types
  • customer needs

Whilst social media can be great for marketing campaign, to see th real benefits you should modify your business processes so that they integrate social media. For example,

  • Blogging to allow senior executives to communicate directly with customers   
  • Social bookmarking to share key content amoungst staff and customers
  • New products researched online with customers
  • Some call centre communications facilitated through twitter
  • Events organised through Facebook
  • Advertising on Facebook
  • Recruitment with LinkedIn
  • Hosting your videos and images on YouTube and Flickr
  • PR and media connections facilitated though online networks 
  • Blogs for staff or customer communications instead of email, the list goes on. 

It's about culture change

The best way to handle this new customer and staff interaction mechanism is to change the culture of the organisation and have everyone doing it as part of their job. It should be taken seriously and staff should be rewarded for good use of social media (mainly customer interactions). 

Cultural change takes time and it's difficult. The best way to start is to identify people within the organisation who are great with people, who like the internet and who are enthusiastic about your business.  Some staff may never be able to do this, but that's ok, not everyone in an accountant and can balance your books.

Objective Digital will help you get your social media strategy right, kick start the process and mentor you through the cultural change. But we won't be tweeting for you for ever more. It is up to you to embed a way of doing things that supports this new business model.

 

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Filed under  //   OD FAQs   culture   social media   strategy  
Posted by James Breeze 

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